Did you know the global beauty market is valued at $677.19 billion this year? That’s around £534.98 billion GBP, and for consumers, it means there’s quite a lot to choose from. While variety can be great, with beauty and wellness, it’s not always the case.
There are numerous fillers and artificial ingredients in formulas, which can be hazardous for application and long-term use on the body. One of the best ways to look beautiful is to reconnect with Mother Nature and use natural ingredients and products that are healthy for you and the environment around you.
Today, explore the world of eco-friendly beauty and learn how it can be transformative for your wellbeing.
What is eco-friendly beauty?
Eco-friendly beauty is a form of beauty and skincare that promotes environmental health while minimizing its impact by using health-conscious and ethically sourced ingredients. Eco-friendly beauty products contain natural, organic, and biodegradable ingredients that are ethically sourced, removing harmful chemicals and preservatives.
This type of beauty utilises natural and ethically sourced ingredients, often incorporating zero-waste practices. Overall, it has a positive impact on environmental and consumer health by adopting practices that reduce pollution, waste, and chemical use.
From ingredient sourcing to packaging and application, it's a more sustainable aspect of the beauty industry.

Elements of eco-friendly beauty
Like we mentioned earlier, eco-friendly beauty consists of a few elements to minimise the environmental and health impact, such as the following:
Sustainable ingredients
Eco-friendly beauty also utilises sustainable ingredients, prioritising natural, organic, and plant-based components sourced ethically and responsibly to help minimise environmental impact.
Often, the ingredients used in eco-friendly beauty formulations are sourced from renewable sources, such as fruits, seeds, butters, and flowers high in antioxidants, with a low environmental impact. Often, these products tend to be gentler on the skin than the aggressive chemicals used in animal products.
Eco-friendly packaging
Beyond the product, eco-friendly beauty also focuses on packaging using materials that are recyclable, biodegradable, and compostable. This type of beauty utilises sustainable materials made from renewable resources to minimise waste and reduce its environmental footprint.
Cruelty-free and vegan practices
Good eco-friendly beauty products are also cruelty-free and have vegan practices. They tend to use advanced methods, avoid testing on animals, and are more environmentally friendly. Moreover, alternative testing methods are often more accurate, affordable, and faster, saving time and resources.
Ethical labour practices
Many eco-friendly beauty companies adhere to labor laws and practices, ensuring that all workers, from farmers to manufacturers and sellers, receive fair wages and working conditions. So, rest assured that when applying eco-friendly products to your skin, there’s a high chance the company has treated its workers fairly.
Note: It’s essential to recognise that not all eco-friendly beauty companies adhere to all of these practices; they may implement a few of them, but not all.

How to make your beauty routine more greener
You don’t need to fully invest in eco-friendly beauty products to make your routine more eco-friendly; there are also simple changes you can make from today to benefit both you and the environment:
Choose natural and organic products
When possible, opt for natural products with plant-based ingredients. If possible, create your own beauty products and treatments using natural ingredients like oats, honey, coconut oil, banana, coffee, cucumber, and more. There’s lots of tutorials online to help you with this and get started!
Look for sustainable beauty brands
When shopping for new beauty products, consider opting for sustainable beauty brands. One of the easiest ways to do this is by looking for certifications such as vegan, cruelty-free, PETA-approved, etc.
Re-use your products
Another way to make your beauty routine more eco-friendly is by reusing the products you have. Whenever possible, use multipurpose products that have more than one function, such as a shampoo and body wash bar. Additionally, all-in-one serums can help you save on using multiple skin creams, as they treat issues like dryness, dullness, and acne all in one go. Again, using reusable tools like cloth makeup, removing pads, and durable brushes can help you reduce your environmental impact.
Try Earth’s Nurture products
If you’re looking to add new, eco-friendly products to your beauty routine, try Earth's Nurture. We have a range of products that are vegan, natural, and beneficial for you and the environment:
Lion’s Mane
Lion’s Mane is a natural supplement containing a mushroom found in temperate forests worldwide. This supplement supports cognitive function, mood regulation, and helps support overall emotional wellbeing. The capsule is entirely vegetarian, made only from brown rice flour and Lion’s Mane, which is healthy for your body.
Saw Palmetto
Another natural supplement worth trying for males is Saw Palmetto. Deriving from a palm tree that grows berries, this supplement is rich in nutrients and antioxidants. With the addition of major mineral zinc, Saw Palmetto supports male health, hormone balance, and has anti-inflammatory effects on the body.